Shopping Apps: 8 Actionable Ways To Reduce Cart Abandonment For eCommerce


The combination of beauty and functionality is probably the most evident in the e-commerce mobile app industry. You can launch your amazing products on your shopping app, predicting the trends and as per the sales forecast. But, this does not happen just the way you had in your head. Many factors affect consumer behavior when it comes to online shopping. Touch points are virtual and one such touch point is cart experience. Viewing the cart abandonment solution and checking out takes a lot for a shopping app owner. The common condition of cart abandonment recovery can be fixed with these 8 actionable ways:

Shopping Apps: 8 Actionable Ways To Reduce Cart Abandonment For eCommerce | Iqonic Design

1. Build trust

There is a great deal of trust involved in the transaction process. There is still a great deal of hesitation and uncertainty for customers if you are a “new e-store app”. Offering a no-questions-asked return pick-up policy (or similar offer of assurance) immensely reduces the potential objections a prospect might have about buying from you. 

2. Navigation from cart to e-store

When making navigation between a shopping cart and an e-commerce store is one of the most effective ways of reducing friction during the checkout process, it’s also one of the hardest to get right. Make it effortless for customers to save – and later return to – their carts-in-progress, and help them to navigate your site by offering logical, intuitive navigation options between your checkout and product pages. 

3. Multiple payment options

Offering more payment options minimizes – or eliminates – another potential reason a customer has to abandon their cart and take their business elsewhere. Sure, the more payment choices you provide, the more hassle it is for you as a business owner. 

4. Appropriate call-to-action button

Checkout pages are the perfect place for strong, clear calls to action that strengthen the resolve of the prospect to complete their purchase. Keep the messaging consistent throughout your CTAs, right through to your checkout process. If you favor friendly, connective language in your marketing material, maintain this approachable tone during the checkout process. 

Clear Shipping policy on cart screen | Iqonic Design

5. Clear Shipping policy on the cart screen 

You must prepare your customers about the shipping policy and costs associated with it. Don’t try to sneak shipping costs in toward the end of a transaction. Your customers expect it right when they view the cart abandonment recovery.

6. Faster screen loading 

Not every time you can monitor your app loading speed. Hence, if you’re aware of an inevitable delay when processing payments, consider introducing a visual representation of the delay to make sure your customers know actually what is happening, say for example adding a loading bar or progress indicator.

7. Cart-value based Incentive/coupon 

You can offer an added incentive to finalize the purchase. Allow your customers to apply a discount coupon code or an incentive that applies to their cart. This is important because it generates a feeling of pleasure for your customers that they’re not losing too much money with site-wide discounts.

8. Add Social Proof

Social proof brings authenticity to your shopping app. Add customer testimonials, rates, and reviews of people who have used and loved your product or services. 

Add Social Proof | Iqonic Design


Cart abandonment can be addressed effectively by employing these 8 actionable strategies, including the use of a robust cart abandonment solution. Shopping cart abandonment is one of the biggest problems online business owners face. Millions of dollars are lost when your customers don’t finish the checkout process. By following these practices, you can reduce the cart abandonment recovery chance to 5 times.

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Jasmin M
Jasmin M

Believer and follower of 'running the show', Jasmin Majmudar is a freelance marketing content writer, blogger, and branding consultant based in London. With a master's degree in business management, content is her forte. Extensively working with startups, artists, brands, and companies from more than 7 years, Jasmin's work has successfully made to great brand stories. A millennial soul with an introverted mind and extroverted heart, Jasmin is always with her bag, blazer, and a book (half-read).
She has nourished her passion of writing and creating successful client experiences and will continue to do so. Drop her a line here whether it's about a feedback or your craziest business idea, we will pull things together. Cheers!

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