Shopping Apps: 8 Actionable Ways To Reduce Cart Abandonment For eCommerce
The combination of beauty and functionality is probably the most evident in ecommerce mobile app industry. You can launch your amazing products on your shopping app, predicting the trends and as per the sales forecast. But, this does not happen just the way you had in your head? There are many factors that affect consumer behavior when it comes to online shopping. Touch points are virtual and one such touch point is cart experience. Viewing the cart and checking out takes a lot for a shopping app owner. The common condition of cart abandonment can be fixed with these 8 actionable ways:
1. Build trust
There is a great deal of trust involved in the transaction process. There is still a great deal of hesitation and uncertainty for customers if you are a “new e-store app”. Offering a no-questions-asked return pick up policy (or similar offer of assurance) immensely reduces the potential objections a prospect might have about buying from you.
2. Navigation from cart to e-store
When making navigation between a shopping cart and an ecommerce store is one of the most effective ways of reducing friction during the checkout process, it’s also one of the hardest to get right. Make it effortless for customers to save – and later return to – their carts-in-progress, and help them to navigate your site by offering logical, intuitive navigation options between your checkout and product pages.
3. Multiple payment options
Offering more payment options minimizes – or eliminates – another potential reason a customer has to abandon their cart and take their business elsewhere. Sure, the more payment choices you provide, the more hassle it is for you as a business owner.
4. Appropriate call-to-action button
Checkout pages are the perfect place for strong, clear calls to action that strengthen the resolve of the prospect to complete their purchase. Keep the messaging consistent throughout your CTAs, right through to your checkout process. If you favor friendly, connective language in your marketing material, maintain this approachable tone during the checkout process.
5. Clear Shipping policy on cart screen
It is extremely vital that you prepare your customers about the shipping policy and costs associated with it. Don’t try to sneak shipping costs in toward the end of a transaction. Your customers expects it right when they view the cart.
6. Faster screen loading
Not every time you can monitor your app loading speed. Hence, if you’re aware of an inevitable delay when processing payments, consider introducing a visual representation of the delay to make sure your customers know actually what is happening, say for example add a loading bar or progress indicator.
7. Cart-value based Incentive/coupon
You can offer an added incentive to finalize the purchase. Allow your customers to apply a discount coupon code or an incentive that is applicable on their cart. This is important because it generates a feeling of pleasure for your customers that they’re not losing too much money with site-wide discounts.
8. Add Social Proof
Social proof brings authenticity to your shopping app. Add customer testimonials, rate and reviews of people that have used and loved your product or services.
Shopping cart abandonment is one of the biggest problems online business owners face. Millions of dollars are lost when your customers don’t finish the checkout process. By following these practices, you can reduce the cart abandonment chance to 5 times. Subscribe to our special newsletter for latest actionable content and exclusive previews. We promise, we will not spam you! 😀
Believer and follower of 'running the show', Jasmin Majmudar is a freelance marketing content writer, blogger, and branding consultant based in London. With a master's degree in business management, content is her forte. Extensively working with startups, artists, brands, and companies from more than 7 years, Jasmin's work has successfully made to great brand stories. A millennial soul with an introverted mind and extroverted heart, Jasmin is always with her bag, blazer, and a book (half-read).
She has nourished her passion of writing and creating successful client experiences and will continue to do so. Drop her a line here whether it's about a feedback or your craziest business idea, we will pull things together. Cheers!