The Undying Trend: Chatbots (What It Has To Do In 2019)
Entering the playfield in the millennium, chatbots are one of the newest website trends that is immortal for coming years. Chatbots are everywhere now — from industry-specific like educational, finance, health care, travel & transport to event planners, IT & Software companies, real estate, food & restaurants, and freelancers. Considering the rise in Artificial Intelligence (AI), the everyday task is now automated to streamline workflows. Customer support is one section which has now completely operated, answered and monitored by chatbots. In today’s post let’s look at how Chatbots have evolved and what potential benefits we can expect to harvest from this undying trend.
First thing first, let us clear the basics — Chatbots are a very specific breed of automated AI that enables a user to communicate with the web-based (either online or offline) messenger just like a customer support representative. Originally, we all are using Chatbots.
Haven’t you interacted with a voice-activated assistant — Alexa? Siri? Google Assistant? Irrespective of your accent, these Chatbots communicate with you based on scripted elements. Chatbots are nestled in the midway between the real and artificial world and whether you love them or hate e them, this one trend is going nowhere.
The idea of having a Chatbot of your own is one of the most exciting thing (after revenues) for a company, no? So here’s all you need to get started with your Chatbot:
1. Define goals
Spend some time in R&D and know which areas in your department can be programmed. Nailing down a specific goal in specific areas will save time and resources. Chatbots can be used to provide customer support. It can also be used to generate quality leads or chat with customers on your social media too!
2. Set platform
Consider your options right. Chatbots can be on your website, on your social media messenger or even on your Twitter!
Super tip: study your customer or visitors demographics. A demographic profile will help you decide which kind of audience would need what kind of response and in what time.
3. Build a content strategy
Construct a series of FAQs. The most likely questions can then be programmed to your chatbot.
4. Chatbot personality
Give your Chatbot a personality. A Chatbot for a Bar & Lounge should have a fun and relaxed personality in the communication while the one at a Multispeciality Hospital has to be a serious and informative one.
5. Guide with CTA
Chatbots conversation should lead to a call-to-action. Attest a CTA button so that your customer doesn’t have to wonder how and which department to connect after he/she culminates Chatbot conversation.
Secret tip: Ask your content strategist to use emojis and gifs to make the computer-based interaction more humanly and engaging.
Chatbots in WordPress
Business application of Chatbots is diverse as we saw. Now when it comes to an online brand’s front-face, do you think Chatbots are beneficial? Well, we say YES! Customers expect to get information in a click away and if this isn’t achieved, frustration brews in and the customer walk away. 2019 is a new age and live chat, self-service, social media and chatbots are growing at a staggering rate. Chatbots are saving time by handling all the basic frontline support tasks on the website.
WordPress and Chatbots have collided into each other like never before. IBM offers a smart version of its Watson bot as a WP plugin. This is a code-free solution that shows up on your website as an open chat window. With just an IBM cloud account, this plugin is for free! We’ve Botsify, by integrating it to your WordPress site, you can ease the work of your developers and eventually save time.
If Hollywood has taught us anything on very first place, it’s those computer-programmed chatbots that help in almost everything — from navigation to diagnosis to hunting down prey to track where your Pizza delivery is routing. The real-world automated chatbots can offer a lot more on website/online projects. There’s no doubt the future holds more for this exciting technology.
Believer and follower of 'running the show', Jasmin Majmudar is a freelance marketing content writer, blogger, and branding consultant based in London. With a master's degree in business management, content is her forte. Extensively working with startups, artists, brands, and companies from more than 7 years, Jasmin's work has successfully made to great brand stories. A millennial soul with an introverted mind and extroverted heart, Jasmin is always with her bag, blazer, and a book (half-read).
She has nourished her passion of writing and creating successful client experiences and will continue to do so. Drop her a line here whether it's about a feedback or your craziest business idea, we will pull things together. Cheers!