7 Tips to make your WordPress Navigation Smart and Boost Sales (2021)
When Jim Rohn said, “The most precious gift you can give someone is the gift of your time and attention.” All website developers felt!
Time and attention! Isn’t this something we all crave for? Especially for our websites?
We all want our visitors to stay at our websites for as long as they can. This will ultimately increase our retention rate and reduce bounce percentage. Eventually, providing credibility to our websites. The more they crawl, the better our reach will be.
But wait! What if they just come to your website’s homepage, check out that the navigation is entirely messed up and they can’t even locate a simple thing for which they came for?
Wouldn’t that be heart-wrenching? All those efforts and steps to frame the content captivating, pitching and converting will sink to vain.
To help you with this, in this blog we’ll cover various strategies to make your WordPress Navigation smart and comprehensive! Later, we’ll move on to the topic of how these tips will boost your sales in the long run.
So, let’s begin our learning journey. By hopping on the very first topic i.e, what’s WordPress Navigation?
About WordPress Navigation
Present in the WordPress Admin area under Appearance under Menus.
WordPress Navigation Menus, or simply Menus, are a WordPress theme feature that allows the developers to create custom menus by themselves for the visitors.
By default, the menu will just list the available WordPress Pages. They support multiple menus including header and footer menus. WordPress provides the feasibility to admins to add pages, posts and custom links by just the drag and drop facility.
But we have to keep in mind the key point, which is to not complicate these menus and make them comprehensive enough that even a little boy can understand them.
Moving on to the next, let us ask developers some very common questions before framing a Navigation Menu.
- How many menus do you want?
- Where do you need the menu to be?
- Do you need a static menu to be seen at any time?
- Which pages want to be at the pinnacle stage of the navigation?
- How do you need to prepare the pages?
- Do you want to apply colouration withinside the menu?
- Will there be a home button or do you accept it as true with traffic to understand that the logo is the link?
- What form of animation must be carried out to the menu?
Is the picture getting clearer now? Now, let’s move to these 7 wonderful tips that’ll help you boost your sales and make your WordPress Navigation Smart.
7 Tips to improve WordPress Navigation
Now, let’s get through some important principles that every developer should prefer for advanced navigation and to boost their sales.
1. A Detailed Search Functionalities
As we all know, whenever we visit a website intending to look up a particular project. We simply hover over the search box and fill out the name and find that precise object.
By this, the developer is making our purchase process much simpler and convenient. It’s user-friendly, so that we do not have to spend a lot of time finding that and lose interest in between. The more convenient your website is, the more purchases it’ll generate.
So, why not use this feature for yourself too? Make your search feature polished!
Although WordPress allows the admins to come up with a built-in feature, it’s not that impressive.
We recommend you to have a look at this free Video Streaming WordPress Theme, that exactly defines how a search bar helps to boost the conversion. It must be easily visible and accessible on your site for example at the top of the page or in the center of the title bar. Users will get the benefit of defining their search by title, description, category, tag, use category filters to include or exclude a specific category, and more.
2. Product Categories and Subcategories
Aim to make your navigation menu, a simple one, comprehensive one, user-friendly, well organised, information-oriented and users must be able to find the products they’re interested in.
Make their Crawling process smooth and link your menu categories with the most important segment of your website. Let’s imagine that your brand is a competitor to Amazon then simply your visitors will have a hard time finding your products and services. But if you align your major components in the main category and integrate the smaller components in the sub-category. Then it’ll be a lot simpler for the visitors to have a look at each portion of your website.
What developers can do is, create a parent menu, containing all the other necessary subcategories. In this way, such menus will fall under the Drop-down, or expandable sort of navigation menu which typically seems while customers click on or hover over or a menu icon. You may be capable of listing your objects vertically, horizontally, or even consist of rich-media types (like pics and videos) to additionally describe the content material of your menu links.
Mega menus are not only restricted to those people who have a large number of products to offer but any person or any site can adapt this feature by segregating the criteria on the basis of colour, size, material type, brand, age, etc.
For instance, suppose you’re an electronic gadgets store. Then you can bifurcate your products on the basis of laptops, smartphones, Television sets, etc.
Moving further in subcategories you can give the name of various brands like HP, Dell, ASUS, MacBook, etc. Further, you can even move down to the sub-category by giving the specifications. Such as memory, color and graphic cards.
3. Impressive Website Footer
Users generally expect the most important information at the end of your website’s homepage. That is the Footer note. Generally, they include contact details, links to other pages, primitive call to action, links to various other social media handles, resources material, support services and other necessary information.
Most of the WordPress themes do come with a ready-made footer widget location and the capacity to create a footer menu with ease. The user can either take the help of various footer plugins or the least he/she can do is insert their desired menu contents.
4. Advanced Filtering Facilities
Now, when a visitor comes to the ideal page of conversion. You can use the filter tool to make their work even easier from here.
Make them select between various sub-categories, then filter them on the basis of pricing, brand, colour, size, material, age and many others.
This will not only advance their search process or crawling process but they may eventually buy your products at last as they meet their specific standards and now they can buy your products with complete ease.
5. Implementing Breadcrumbs
Breadcrumbs are great for increasing the overall effectiveness of your site navigation. When implemented correctly, this handy navigational element can not only save your users a great deal of valuable time by helping them find what they are looking for on your site quickly, but they can also save your users from getting lost, breadcrumbs are especially useful for large online users -Shop websites with multiple categories and tons of product pages.
In addition to giving your visitors a sense of the location and helping them navigate your products faster, breadcrumbs are also great for your SEO as they help search engines get a better idea of how your website is organized ideally.
For Instance, you’re an owner of an electronic gadgets site, your breadcrumb menu would look something like this:
Home >> Gadgets >> Smartphones >> Realme Narzo
The website content can be optimized according to the content mentioned in the website, the guidelines which you’ve followed in framing the content, the same you must follow in naming your website’s pages. This will help you to maintain a balance and optimize SEO with something to the point.
Content must be visualised first, if it is a small website then visualise your website in the PowerPoint presentation. When planning the levels of navigation in your website. Ideally, there’s a need to be no extra than 2 or 3 tiers of navigation inside an ungrouped menu. If so, don’t forget a couple of menus instead.
Always place your menu at an easy-to-find location. No one should face a problem while locating it.
Any layout or stylistic touches you are making to the internet site must align with what’s performed to the menu. Complimentary colors, animation, and internet site CTAs must all be ideas used to create the appearance and motion of a menu.
So far we learnt that having great WordPress navigation can directly influence our customer experience and boost our sales, apart from that they can help us to create an honourable reputation in the niche.
So, try using some of our tips and share your experiences after implementing them in our comment box.
Want to learn more? Click on 12 Best Free WordPress Themes of 2021 (Chosen by Experts) and 7 Best Free Elementor WordPress Themes for Online Business.
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