How To Create & Add Attractive Favicon or Site Icon to WordPress


Making people remember your brand takes much more than building a website and social media pages. The vigorous competition between companies and similar-looking brand names makes it extremely hard to grow brand recognition. The techniques to promote the brand are key to your marketing strategy. A favicon, which is short for ‘favorite icon’ is referred to as a site icon. In this post, we will study how to create a favicon and why your WordPress website needs a favicon.

Favicon: Introduction

Favicon Icon Introduction | Iqonic Design

A favicon is a small icon displayed on a website’s page title. Faviconcan also be seen next to a website’s name (much like a site’s icon) in a list of bookmarked sites. However, they can also be an image that is hyperlinked to a site’s branding, if this is more appropriate. Once a favicon icon is selected, it is advisable to never change, unless your business undergoes a re-branding phase. This way, your website visitors become familiar with your favicon and recognize it in a lineup of browser tabs.

How To Create a Favicon icon

How To Create a Favicon icon | Iqonic Design

Creating a favicon icon is an interesting process. The first step is to create a brand-relevant image. The favicon icon should ideally be the same icon image as your website’s logo so that visitors can instantly recognize it. There are free graphic design tools like Canva, which can be used to easily edit the image.

Adding Favicon icon to the WordPress site

Adding Favicon to WordPress site | Iqonic Design

WordPress site is extremely user-friendly and easy to customize. With little to no knowledge of coding, you can easily set up a favicon icon.


1. Open the WP dashboard and click on the menu
2. Select Appearance — Customize — Site Identity and there you will see Site Title and Site Icon.
3. Just below the Site Icon, you can add, change, or remove the favicon. Click on Select Image.
4. Select Save and Publish after your favicon icon is updated.

There are certainly a number of alternate ways to add a favicon to your WordPress website. For example, you can choose to prefer WordPress Favicon plugins to add functionality to the website instead of depending on a theme. Favicon by RealFaviconGenerator is a WordPress plugin that is one great option. Install the plugin, upload an icon image and you are done.

For anyone with coding knowledge, the favicon icon can be set up in the website’s root directory through code. The code is then fed into the header.php file.

Strengthen Brand Reputation

Strengthen Brand Reputation | Iqonic Design

Most website visitors use to bookmark websites that are frequently checked by them. A favicon icon makes your bookmarked pages look attractive. Simply by looking at the favicon icon, your user will recall which website it belongs to. Favicon is one of the successful digital marketing tools that website owners bet on.


With all-new AI-enabled WordPress plugins and advanced technology, marketing has evolved. Using a favicon icon is a strong brand marketing tactic. A favicon doesn’t just make your website look beautiful but also helps a website visitor remember it and increase the span of being on the website.

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Jasmin M
Jasmin M

Believer and follower of 'running the show', Jasmin Majmudar is a freelance marketing content writer, blogger, and branding consultant based in London. With a master's degree in business management, content is her forte. Extensively working with startups, artists, brands, and companies from more than 7 years, Jasmin's work has successfully made to great brand stories. A millennial soul with an introverted mind and extroverted heart, Jasmin is always with her bag, blazer, and a book (half-read).
She has nourished her passion of writing and creating successful client experiences and will continue to do so. Drop her a line here whether it's about a feedback or your craziest business idea, we will pull things together. Cheers!

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